How many hours a day do you spend on the internet?
How much of your data is being collected?
Media today is emerging so fast most of us cannot even keep up with it. Think about it, we have refrigerators with Wi-Fi, couches that can charge phones wirelessly, messages that spread at the speed of light via social media, cars that can almost drive themselves, video on demand, phones that talk to you, automated homes that can be controlled across the world, and this is just a little bitty minuscule piece of the pie. As fast as new things emerge, big data is being collected.
“We’re now in a world where data is being collected all the time,” “We’re bringing these devices into our homes, into what used to be private spheres.” (Edith Ramirez, FTC chairwomen)
“The average American adult over the age of 18 spends more than 11 hours per day on electronic gadgets”
The media-stats company found that the average American adult over the age of 18 spends more than 11 hours per day on electronic gadgets. Let’s do some quick math – The average American gets 7.5 hours of sleep. Leaving only 5 hours of time not dedicated to an electronic device. To a company and their marketing this is a wonderful thing…Why? Because every time you Google, surf, visit, “check-in”, hashtag (another topic all together) someone somewhere is collecting that data. Always remember if it’s on the internet it’s NOT PRIVATE!
The advantage of Emerging Media for marketers is the amount of data that can be collected and segmented to consumer needs. For example, when you allow a company like Nissen Co, Ltd access to Facebook, they can determine the following:
“Consumers now post a huge amount of data about themselves, their activities, and their feelings,” “We can learn the life background of our customers — their lifestyle and psychology. We can then target our catalogs accordingly. And we can predict when someone needs a product based on what they say on social media.”
- Improve Customer Service
- Give Consumers what they want
- Identify Trends
- Keep up with Consumer Trends
- Make internal improvements
- Engage with consumers on a more personal level
- Provide services to meet customer demands
Things that are essential to both marketers and customers.
FOOD FOR THOUGHT: NOMOPHOBIA – There is a good chance you have it!
Nomophobia – a state of stress caused by having no access to or being unable to use one’s mobile phone
Could you put your phone down? How much time is technology taking away from family time? If you didn’t check Facebook, 25 times a day, what else would you be doing? Maybe having a quality conversation with someone and NOT discussing what you just read on Facebook?
Heard this neat little game on K-LOVE radio from a listener: The purpose is to keep everyone off of their phones while dinning out. Everyone stacks their phones in the center of the table facedown. If anyone during dinner reaches for their phone, that person pays for everyone’s dinner. If no one reaches for their phone, everyone pays their own bill.
Could you do it? Or are you addicted to that handy little black box?