What? No Free Shipping?

Shopping cartAs I am diligently shopping at my favorite store which is having a blow-out sale and filling my shopping cart with goodies galore, I decide my family may need groceries to eat next week and hit the checkout button. After the standard routine of entering in all of your information and going to the final page, I look down and see this crazy shipping cost. What? No free shipping? Immediately, I Google for a coupon code. Nothing. That’s it, I don’t need the stuff anyway and close the browser. This is only one reason shoppers abandon their online shopping carts. Other things include, shipping time, return policies, price comparison, or slow check out processes.

We all are guilty of abandoning the shopping cart.

  • 55% of cart abandonment rates are due to the cost of shipping. (US rate) (TrueShip, 2015)
  • Over 80% of shoppers would make more online purchases if free shipping was being offered. (TrueShip, 2015)

How do retailers keep those shopping carts rolling, Hubspot suggests the following:

  • Minimize Distractions
  • Emphasize your customer service resources
  • Make your shoppers feel safe
  • Make the “back” button irrelevant
  • Bypass account registration
  • Emphasize your return policy
  • Avoid exorbitant shipping costs (my personal favorite)

3 thoughts on “What? No Free Shipping?

  1. Shopping cart abandonment — when shoppers put items in their online shopping carts, but then leave before completing the purchase — is the bane of the online retail industry.

    But it’s also a huge opportunity: Approximately $4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers, according to BI Intelligence estimates.
    Here are some key points from the report:

    Shopping cart abandonment is increasing, and it will continue to do so as more consumers shift to online and mobile shopping. In 2013, as many as 74% of online shopping carts were abandoned by shoppers, according to data shared with BI Intelligence by e-commerce data company, Barilliance. That abandonment rate is up from 72% in 2012, and 69% in 2011.

    Shopping cart abandonment can be a great opportunity to bring back the visitors who already interacted with your site. What are your tactics for getting customers back to the cart? Share it in the comments!


  2. Hi Amy,

    First, I loved your poll. Everyone loves an interactive tool for visitors. Now, on to the meat of your post. I can relate! I’m definitely guilty of abandoning my online shopping cart; however, shipping costs are less of a factor for me. My favorite HubSpot suggestions are: “bypass account registration” and “minimize distractions.” I have definitely ended my shopping experience on the basis of being prompted to create an account or having a ton of pops during checkout. I, like most shoppers, won’t to shop in peace and not be annoyed in attempting to do so. A clean site and minimal hassle goes a long way with me. What are your pet peeves when online shopping?


    1. My biggest pet peeve at the moment, is free shipping. (It’s just on principal). I am an Amazon Prime member and know I can get whatever it is in 2 days with free shipping. Another think that will make me abandon the cart is the lack of PayPal. Often I am shopping late at night and don’t have my credit card in my hand.


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